Cut Through Information Glut to Ease Knowledge Acquisition

The Time Is Ripe

What happened to the internet? People are addicted to it. They can not do without it. We have “friends” we never see and that do nothing for us. We read fabricated “news” every day about irrelevant “facts”. Ads are disguised as information (“infomercials”). So-called “influencers” are used by the industry to sell us anything (from beauty products to insurance policies).

The original intent of the internet – being a place, where the knowledge of the world is shared, connected and spread widely – is barely recognizable anymore.

Even Sir Tim Berners-Lee, the inventor of the internet, sees the time is ripe to fundamentally change how the web is working. He pushes also to give us back the freedom the internet once promised to its users.

Moral Problems

We can wait for a new web to materialize. But this can take a while, as commercial and political interests slow positive change down to a creep. Or we can take matter in our own hands.

Sure leading tech companies like Google are planning to protect us from abusive websites or like DuckDuckGo are trying to limit adverts imposed on us. But there is something dishonest about these efforts. They need the advertisement to make a living.

Information Glut Makes Knowledge Acquisition Hard

But besides these commercially induced problems there is pure overload with irrelevant, dumb, useless pieces of information. We have to sift through the mud to unearth little gems of knowledge.

Information glu is hindering knowledge acquisition

Though there is a certain value in being able to shop online or to plan our next trip from our couch. But when it comes to the activity of researching the web for valuable pieces of information, things like web shops, infomercial articles, ads are just getting in our way. It is like searching for that infamous gold nugget.

We Focus on Easy Knowledge Acquisition

At we were fed up with information glut and so we created a platform for focused knowledge acquisition. Our vision is, that you can easily find what you are searching for. And all this without all the nerve-racking issues which you would normally encounter.

So we created with following goals in mind:

  • We filter all the crap for you (no shops, no ads, no tracking, no low content pages, no infomercials, etc.)
  • We enable you to mark content you want to ignore and you will never be bothered with it again. This will make your search results continuously better for you and other Unouit users.
  • You can store content that is interesting and valuable for you in a safe place. Once you have stored it, it will be removed from future web searches for the same keywords. Instead you will find it in your private storage area.
  • We never track you.
  • We never sell your profile data.
  • Search engines are not be able to profile your surfing habits.
  • Semantically connect your saved content, so we can show you relevant connections to other adjoining content, helping you discover further topics, without having to tag content manually.

So, How Do We Survive Financially?

Our goal is to be self-financed, without resorting to selling advertisement or user data to third parties. So we will likely evolve into a pay-by-usage service in the medium to long run, with a free service to the casual or low-frequency user.

Currently we are cross-financing the development of the platform without any third parties involved, so we can control the evolution of the platform for the foreseeable future.

We want to remain independent from major players in the field to be able to maintain our record of integrity, respect and defense of our users.

You can help us finance future development by subscribing to the Pro edition here or within the application.

What can you do?

We would like to shape the service with your needs in mind. So please do not hesitate to give us feedback on how we can improve and make it better.

Do you want to be part of the revolution, then head over to and try it out. We are always adding new features and you can contribute to make the internet a pleasant place again.